Taiwanese Startups Entering the U.S. Market

On March 2nd, 2024, the Taiwan Eastbound Alliance - Landing America (TeaLa), the U.S.-based Larta Institute, and Canopi Impact Investment (Canopi), a rising leader in value investing from Taiwan, signed a memorandum of understanding (MOU) to collaboratively facilitate the entry of Taiwanese startups into the U.S. market.

TeaLa CEO Mr. Edison Chen attended the Larta-organized SDG Startup Demo Day at the USC campus and had a photo session with Larta founder and CEO Rohit Shukla.
The Taiwanese team participated in the Larta-organized SDG Startup Demo Day at the USC campus and had a photo session with Larta COO Judy Hsieh. From left: Dr. Min-yi Shih, Judy Hsieh, Dr. Edison Chen, and Dr. Qing-Yuan Zheng from the National Cheng Kung University Innovation Headquarters.

TeaLa is committed to promoting long-term strategic cooperation between Taiwan and the world (with North America as the main focus), deepening Taiwan's position in the international industrial chain. Among them, A-TEAM HUB (Accelerator by the alliance’s Masterminds) as a key subgroup of TeaLa, aims to provide support for startups in entering international markets and facilitate the flow of global startup investments.

Larta was established in 1993 and is a non-profit organization based in Los Angeles, dedicated to accelerating innovation and entrepreneurship. As a partner of several major U.S. federal agencies (including the National Institutes of Health, the National Science Foundation, the Department of Energy, NASA, and NOAA), Larta assists government and private sector partners in commercializing breakthrough research and innovation, accelerating the development of new scientific and technological advances, and providing vital connections, resources, and funding for startups. Larta has helped over 4,500 startups raise more than $1.5 billion in funding. The organization actively promotes transformative change, aiming to address urgent social challenges through innovative solutions and to "feed, fuel, and heal the world."

The collaboration will focus on three sectors: climate technology, precision medicine and healthcare, and food technology. Both TeaLa and Larta believe that these are the fields with the greatest potential for Taiwanese startups to succeed in the U.S. market.

TeaLa and Larta also intend to work together to establish a dedicated Global Bridge program for Taiwan in 2025 and beyond, offering customized startup accelerator programs for Taiwanese entrepreneurs.

In addition to TeaLa and Larta, Canopi Impact Investment, based in Taiwan, also participated in the collaboration. Canopi, founded in 2019, is committed to investing in impactful businesses. Key investment areas include sustainable agriculture and food industry, eldercare services, culture and leisure services, and circular economy.

TeaLa CEO Dr. Edison Chen, Larta Chief Strategy Officer Carlos Gutierrez, and Canopi CEO Dr. Steven Yang signed the memorandum of understanding on March 2, 2024. The three parties will regularly hold online or offline meetings to discuss collaboration details and jointly promote entrepreneurship and explore the potential for close cooperation.

The collaboration will provide startup accelerator programs for 5-10 Taiwanese startups, helping them establish a foothold in the U.S. market.

The first collaborative project will be Taiwan Selects LA, held in Los Angeles on June 21 of this year. The event will be co-hosted by TeaLa’s Service Center in Los Angeles, led by Dr. Min-yi Shih, and Dr. Chih-chieh Li from UNLV’s hospitality department. As planned, around 20-25 Taiwanese companies from the sustainable technology, biomedical technology, and food technology sectors will participate. These participating companies are all mature startups with the capability to establish operations in the U.S.

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